Earned: Communities (Reddit/Slack)

Dependencies

Brand voice established

Key Metric

Community-sourced pipeline + Conversation participation

Notes

Bravado, sales Slacks, Reddit r/sales - provide value not spam. Links to trials drive PLG

Primary Motion

PLG

Priority

ROI Score

Teams

Earned Team

Time to Impact

Medium (3-6mo)

To Hire

Growth Marketer

Type

Inbound