Earned: Keyword Monitoring

Dependencies

SEO (#7) + content library

Key Metric

Conversation insertions + Traffic from mentions

Notes

Track mentions of ICP, intent signals, buyer persona, competitor names across web. Join conversations with value

Primary Motion

PLG

Priority

ROI Score

Teams

Earned Team

Time to Impact

Medium (3-6mo)

To Hire

Growth Marketer

Type

Inbound