Earned: PR & HARO

Dependencies

Thought leadership content

Key Metric

Media mentions + Backlinks + Brand awareness

Notes

HARO + journalist database + reactive PR - CEO as expert source

Primary Motion

Brand/Awareness

Priority

17

ROI Score

4

Teams

Earned Team

Time to Impact

Long (6-12mo+)

To Hire

Growth Marketer

Type

Inbound

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